Who We Are

Roshah Designs is an independent greeting card, stationery and giftware brand founded in 2019 by designer Robina Shah. With more than 25 years of experience in the creative and design industry, Robina established the brand with a heartfelt mission: to create beautiful, meaningful products that help everyone feel seen, represented and celebrated.

Our designs are inspired by culture, connection and the special moments that bring people together. From birthdays, weddings and new beginnings to Ramadan, Eid, Diwali, Hanukkah and many more meaningful occasions, each collection thoughtfully combines contemporary design with cultural influences, joyful colour and heartfelt sentiment.

At the heart of Roshah Designs is the belief that a greeting card should be more than something that is opened and put away. It should create a memorable experience and make the recipient feel truly special. This idea has inspired our most innovative collections, including Shelfies—playful cards designed to sit on the edge of a shelf with their legs dangling—and Light Moments, beautiful illuminated keepsake cards that hold a battery-operated tealight and bring warmth and meaning to every occasion.

Alongside our greeting cards, we create gift wrap, notebooks, art prints, colouring products and thoughtfully designed stationery. Every piece begins with Robina’s creativity and passion for storytelling, with careful attention given to the colours, patterns, details and emotions behind each design.

As a British South Asian designer, Robina is passionate about creating inclusive products that reflect the wonderfully diverse world we live in. Roshah Designs brings together traditional inspiration and modern style to create collections that feel distinctive, relevant and full of heart.

Whether our products are given to celebrate a joyful milestone, share words of encouragement or bring comfort during a difficult time, our aim is always the same: to create meaningful moments, strengthen connections and leave a lasting impression.

Thoughtfully designed. Beautifully inclusive. Created from the heart.